What Is Air Up? The European Water Bottle Brand Has A Fun Twist

If there’s one thing the internet has made clear, it’s that you can turn anything literally into a trend — including something as mundane as staying hydrated. We’ve had the Stanley tumbler era , our emotional-support Owala craze , and, of course, the never-ending quest to make drinking enough water feel like less of a chore. But the latest hydration trend might be one of the most intriguing: a European water bottle…